{"id":9511,"date":"2021-04-20T09:24:19","date_gmt":"2021-04-20T08:24:19","guid":{"rendered":"http:\/\/cms.abitareinspa.com\/press\/abitarein-asset-class-residenziale-milanese-copy\/"},"modified":"2021-04-20T10:50:30","modified_gmt":"2021-04-20T09:50:30","slug":"abitarein-porta-naviglio-grande","status":"publish","type":"press","link":"https:\/\/cms.abitareinspa.com\/en\/press\/abitarein-porta-naviglio-grande\/","title":{"rendered":"Milano, \u00abPorta Naviglio Grande\u00bb: case vendute solo online, sold out in tre mesi"},"content":{"rendered":"<p><\/p>\n<blockquote>\n<p style=\"text-align: left;\">Un milione di appartamenti configurati online per altrettanti preventivi. E la campagna di vendita conclusa esclusivamente in Rete. L\u2019ecommerce delle case decolla con il progetto in piazza Ohm.<\/p>\n<\/blockquote>\n<p><a href=\"https:\/\/portanavigliogrande.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9513 size-full\" src=\"http:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/unodue-kf9c-u3260101112816ljh-656x492corriere-web-milano.jpg\" alt=\"\" width=\"656\" height=\"492\" srcset=\"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/unodue-kf9c-u3260101112816ljh-656x492corriere-web-milano.jpg 656w, https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/unodue-kf9c-u3260101112816ljh-656x492corriere-web-milano-300x225.jpg 300w\" sizes=\"auto, (max-width: 656px) 100vw, 656px\" \/><\/a><\/p>\n<div class=\"chapter clearfix\">\n<p class=\"chapter-paragraph\">Un milione di appartamenti configurati online per altrettanti preventivi. E la campagna di vendita conclusa esclusivamente in Rete in poco pi\u00f9 di tre mesi. Se non fosse (ancora) richiesta la presenza fisica dal notaio per la firma del contratto preliminare, la procedura di acquisto della casa sarebbe possibile senza muoversi dal salotto.<\/p>\n<\/div>\n<div class=\"chapter clearfix\">\n<p class=\"chapter-paragraph\">Dopo il debutto dell\u2019eCommerce della casa con via Savona 105, la societ\u00e0 di sviluppo immobiliare Abitare In ha visto decollare i numeri di persone raggiunte tramite i canali telematici per il progetto Porta Naviglio Grande in piazza Ohm, nella zona in fermento attorno al maxi-condominio sull\u2019area della fabbrica Richard. \u00abCon la piattaforma di acquisto abbiamo introdotto una rivoluzione nel settore\u00bb spiega Marco Grillo, ad di Abitare In, dal 2010 sviluppatore di quasi tre mila appartamenti in citt\u00e0 lungo le circonvallazioni cittadine, spesso andati sold out in pochi mesi e frutto di un\u2019idea immobiliare (e informatica), con case \u201cindustriali\u201d personalizzabili.<\/p>\n<p>I clienti possono scegliere il loro appartamento, configurarlo, chiedere il preventivo e metterlo nel \u00abcarrello\u00bb. \u00abSui 65 alloggi proposti, circa il 20 per cento \u00e8 stato acquistato da persone che non hanno mai visitato n\u00e9 il cantiere n\u00e9 lo showroom\u00bb.<\/p>\n<p>Cruciali nella campagna di comunicazione\u00a0le inserzioni pubblicitarie sui social network, con Instagram il pi\u00f9 efficace, seguito da Facebook. \u00abC\u2019\u00e8 una voglia di casa incredibile \u2014 riprende Grillo \u2014, lo vediamo progetto dopo progetto:\u00a0per Porta Naviglio Grande abbiamo avuto 3.700 utenti registrati e 240 mila utenti unici, significa un milanese su cinque, non abbiamo mai visto questi numeri. L\u2019offerta \u00e8 poca e la casa \u00e8 vista come il porto sicuro in tempi di incertezza, inoltre vivendo rinchiusi, \u00e8 aumentata l\u2019insoddisfazione verso la propria soluzione abitativa. I clienti restano le giovani coppie ma vediamo un fenomeno nuovo: i genitori che comprano per i figli ancora giovani\u00bb.<\/p>\n<\/div>\n<p><a href=\"https:\/\/milano.corriere.it\/notizie\/cronaca\/21_aprile_20\/porta-naviglio-grande-case-vendute-solo-online-sold-out-tre-mesi-e3654460-a19c-11eb-b3ed-ee5b64f415b7.shtml\"><strong>Scopri di pi\u00f9<\/strong><\/a><\/p>\n","protected":false},"author":18,"featured_media":9516,"template":"","tags":[211,596,65,67,68],"press_category":[175,178,179,181],"press_in_evidenza":[],"class_list":["post-9511","press","type-press","status-publish","has-post-thumbnail","hentry","tag-abitare-in","tag-asset-class","tag-mercato-immobiliare","tag-milano","tag-real-estate","press_category-abitare-in","press_category-economia-finanza","press_category-il-nostro-mondo","press_category-real-estate"],"featured_image":{"id":9516,"alt_text":"","caption":"","description":"","media_type":"image","media_details":{"width":2560,"height":1280,"file":"2021\/04\/png_esterna12_idromassaggio-scaled.jpg","sizes":{"medium":{"file":"png_esterna12_idromassaggio-scaled-300x150.jpg","width":300,"height":150,"mime-type":"image\/jpeg","width_query":"300","height_query":"300","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-300x150.jpg"},"large":{"file":"png_esterna12_idromassaggio-scaled-1024x512.jpg","width":1024,"height":512,"mime-type":"image\/jpeg","width_query":"1024","height_query":"1024","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-1024x512.jpg"},"thumbnail":{"file":"png_esterna12_idromassaggio-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-150x150.jpg"},"medium_large":{"file":"png_esterna12_idromassaggio-768x384.jpg","width":768,"height":384,"mime-type":"image\/jpeg","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-768x384.jpg"},"1536x1536":{"file":"png_esterna12_idromassaggio-1536x768.jpg","width":1536,"height":768,"mime-type":"image\/jpeg","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-1536x768.jpg"},"2048x2048":{"file":"png_esterna12_idromassaggio-2048x1024.jpg","width":2048,"height":1024,"mime-type":"image\/jpeg","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-2048x1024.jpg"},"wpcf7-post-image":{"file":"png_esterna12_idromassaggio-80x80.jpg","width":80,"height":80,"mime-type":"image\/jpeg","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-80x80.jpg"},"266x266":{"file":"png_esterna12_idromassaggio-scaled-266x266.jpg","width":266,"height":266,"mime-type":"image\/jpeg","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-266x266.jpg"},"landscape-tablet":{"file":"png_esterna12_idromassaggio-scaled-1024x768.jpg","width":1024,"height":768,"mime-type":"image\/jpeg","width_query":1024,"height_query":768,"source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-1024x768.jpg"},"landscape-mobile":{"file":"png_esterna12_idromassaggio-scaled-736x414.jpg","width":736,"height":414,"mime-type":"image\/jpeg","width_query":736,"height_query":414,"source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-736x414.jpg"},"blog-showcase":{"file":"png_esterna12_idromassaggio-scaled-260x180.jpg","width":260,"height":180,"mime-type":"image\/jpeg","width_query":260,"height_query":180,"source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-260x180.jpg"},"blog-showcase-@2x":{"file":"png_esterna12_idromassaggio-scaled-520x360.jpg","width":520,"height":360,"mime-type":"image\/jpeg","width_query":520,"height_query":360,"source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-520x360.jpg"},"600x99999":{"file":"png_esterna12_idromassaggio-scaled-600x1280.jpg","width":600,"height":1280,"mime-type":"image\/jpeg","source_url":"https:\/\/cms.abitareinspa.com\/wp-content\/uploads\/2021\/04\/png_esterna12_idromassaggio-scaled-600x1280.jpg"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"1","keywords":[]},"original_image":"png_esterna12_idromassaggio.jpg"},"post":9511},"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- 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